Budweiser has introduced a new concept that they will use during events: the Buddy Cup. It is a beer cup that you link to your Facebook account via the QR-code on the bottom when you enter the bar and receive the cup. Then during the event, when you toast with somebody (and your cups touch), you automatically become friends on Facebook.
The initial idea sounds fun. It is an existing meaningful gesture which now has an additional digital meaning. But have they really thought this through? What if you bump into someone by accident? Or what if a random person walks by and bumps your cup without your approval, that person can then instantly see all private information you have shared with your friends. And this means you need to keep your cup with you all evening long, instead of getting a new one with each drink as is normally the case (or is this different in America?).
To me this idea sounds like nothing more than initial idea that needs a lot more thought before it can become a real product.
Funny detail: In the movie they use the form of the Facebook time line to show the ‘history of toasting’. But their time line goes in the opposite direction as the one from Facebook (scroll down = back in time).